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Product Webinar: The Ceramic Tile Alternative You've Been Waiting For

September 17, 2026 11:00 AM - 12:00 PM (CDT)

Description

Join us Thursday, September 17 at 11 AM CT / 12 Noon ET for The Ceramic Alternative You Have Been Waiting For presented by Matthieu Dekens, President, i4F Patents & Technologies.

Installing a floor that delivers the premium look of ceramic tile without the time, mess, or complexity has never been easier. Join Matthieu Dekens as he introduces CeraGrout and CeraGrout Flex—innovative grout technologies that create a realistic ceramic tile appearance while using the installation methods installers already know.

Learn when to choose CeraGrout for floating floors and CeraGrout Flex for commercial glue-down applications, and discover best practices for achieving a professional, durable finish. This webinar will cover installation techniques, practical tips and tricks, and the key differences between both systems, helping you confidently bring the sought-after ceramic look to residential and commercial projects alike.

Whether you're looking to expand your flooring offering or improve installation efficiency, this session will show you how CeraGrout and CeraGrout Flex make it possible to deliver stunning ceramic-inspired floors with the speed and convenience of resilient flooring.

Matthieu Dekens, i4F President, was previously with Ideal Standard International where he was Vice President, Sales and Marketing. Prior to that role, he served as the Managing Director UK and France and Business Leader, Vinyl Floors, Western Europe with Tarkett for 10 years.

i4F Patents & Technologies' vision is to enhance where people live, work and play with ingenious technologies, from the floor upwards. Its mission is to continually revolutionize flooring and beyond through technological excellence, meaningful innovation and human partnerships. i4F supports the global flooring industry by licensing cutting-edge solutions in the areas of drop-lock technologies, digital printing, surface finishing - including technologies that imitate ceramic grouts, wall and ceiling installation systems, board and panel compositions, manufacturing processes and outdoor technologies.

Pricing

FREE to attend for members and nonmembers.

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Contact Information

FCICA - Flooring Contractors Association
Name: FCICA - Flooring Contractors Association
Phone: (630) 672-3702
Email: info@fcica.com
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