World Floor Covering Association (WFCA)

The purpose of the World Floor Covering Association is to ensure the success and profitability of professional floor covering dealers and to protect their common interests. The WFCA is the floor covering industry’s largest advocacy organization representing specialty floor covering retailers, manufacturers and distributors around the globe. We provide our members and industry partners leadership and resources that will raise the level of professionalism, increase industry profitability, and enhance consumer satisfaction. As the voice of the flooring industry for almost 60 years, the World Floor Covering Association continually strives to ensure the profitability of our members by identifying and improving areas where our industry impacts the independent retailer. Our industry has gone through numerous changes and is continuing to evolve. The WFCA has worked tirelessly to address the key issues that affect our members, including developing new training, bringing CFI under our umbrella to tackle the impending installation crisis, embracing our advocacy efforts and expanding the role that technology plays in making our association and our members more successful. We know that the specialty flooring retailer is the key to a resurgence of professionalism and profitability for the entire flooring industry. With that in mind, this suite of tools available on our website and through our vendor partners is our way of demonstrating our commitment to helping you exceed your professional and personal goals. Whether you are a single floor covering retailer or a multi-store operation, the WFCA offers many resources to enhance your business and cut costs. Membership matters. Your membership is paramount to our ability to affect our industry. It is the foundation of our mission. With your voice, our advocacy efforts on Capitol Hill have power and we are able to fight the large fights that affect your business every day.