FCICA Member, ARDEX Americas Launches Brand Awareness Campaign: HENRY TRUEblue™

Celebrating Trust, Innovation, and Generations of Contractor Loyalty

Aliquippa, PA – [July 8, 2025] - HENRY®, an ARDEXGROUP Brand and trusted leader in flooring installation products, announces the launch of its new brand awareness campaign: HENRY TRUEblue™ Flooring Solutions. Rooted in decades of product reliability and contractor trust, the campaign highlights HENRY’s continued commitment to performance, innovation, and integrity in every bucket.

TRUEblue™ reflects HENRY’s leadership in innovation, with cutting edge polymer technologies designed to meet the ever-evolving demands of flooring projects in commercial and institutional construction as well as single and multi-family residential.

Leading the charge is the recently released HENRY® 2575 Modified Silane-Based Floor & Wall Adhesive — a state-of-the-art adhesive formulated for exceptional bond strength, resistance to harsh conditions both indoors & out, and broad substrate compatibility.

“HENRY 2575 works as hard as our customers do,” said Dave Fabyonic, Adhesives Category Manager at ARDEX Americas. “2575 Floor & Wall represents the ultimate in strength as well as versatility and we’re proud to offer it as part of our ongoing TRUEblue™ commitment.”

TRUEblue™ also underscores what HENRY means to professional flooring installers across the Americas — a reliable partner on every jobsite. A name passed down from generation to generation and a symbol of unmatched brand loyalty built over nearly a century.

“Some of our legacy products, like HENRY® 440 Cove Base Adhesive, are trusted by so many generations of pro installers, it’s like having another family member on the job,” Fabyonic added.

HENRY will continue to expand its product offerings under the TRUEblue™ banner, reinforcing its promise of quality, performance, and peace of mind. All TRUEblue™ products are supported by an industry leading ARDEX Americas SystemOne™ Warranty providing unmatched assurance on the job.

To learn more about HENRY TRUEblue™ Flooring Solutions, and the full line of ARDEX and HENRY installation products, visit: wwhenry.com or ardexamericas.com.