FCICA Member, Custom Building Products, Inc. Expands Market Reach as Supplier of CustomTech Flooring Preparation Products to William Bird and NRF

Atlanta, GA, June 26, 2024 — Custom Building Products, Inc., a leading provider of flooring preparation and tile and stone installation systems, announces a strategic partnership with William Bird and NRF, two of the largest flooring distributors in the United States. Effective immediately, Custom Building Products will supply its CustomTech® brand of flooring preparation products to enhance the offerings available through William Bird and NRF.

"These partnerships mark a significant milestone for Custom Building Products as we expand our footprint in the flooring distribution sector," said James McConnell, Division Vice President of Sales for Custom Building Products. "William Bird and NRF are respected leaders in the industry and we are excited to collaborate with them to bring our innovative CustomTech solutions to a broader audience."

Key Points:

Custom Building Products, Inc. Founded in 1962, Custom Building Products has built a reputation for excellence in manufacturing high-quality products and complete installation systems for the tile and stone industry. With a commitment to innovation, sustainability and customer service, Custom Building Products continues to lead the market with its advanced installation systems and flooring preparation solutions.

CustomTech Brand CustomTech, a brand under Custom Building Products, is known for its cutting-edge flooring preparation products that optimize performance and durability. From self-leveling underlayments, primers, floor patches to moisture mitigation systems, CustomTech products are engineered to meet the stringent demands of modern flooring installations.

William Bird and NRF William Bird and NRF are recognized as premier distributors of flooring products in the United States, serving a diverse customer base with a wide range of flooring solutions. Their extensive network and industry expertise make them ideal partners to introduce CustomTech products to a wider market.  “We are very excited and expect a strong working partnership that benefits our customers.” said Bruce Burns, Vice President Supplier/Ceramic Tile for NRF.

"We are thrilled to partner with William Bird and NRF to bring CustomTech solutions to their customers," added Bill Rice, Northeast Regional Sales Manager at Custom Building Products. "Together, we are poised to deliver unmatched value and service, enhancing the capabilities of flooring professionals across the country."

About Custom Building Products, Inc.: Custom Building Products, Inc. is a leading manufacturer of flooring preparation and tile and stone installation systems, offering a comprehensive range of products designed to enhance the beauty and durability of residential and commercial spaces. Founded on principles of quality, innovation, and sustainability, Custom Building Products continues to innovate and set industry standards.

Contact: James McConnell
Division Vice President of Sales
Custom Building Products, Inc.
Email: James.McConnell@cbpmail.net
Website: www.CustomBuildingProducts.com

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